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From Rs. 64 a minute
to Rs. 32 a minute to 30 paise a minute (minimum), is a large
downward jump within a little over a decade… What is this
downward money-wise trend? Well, it’s the cell phone tariffs
that have steadily been decreasing over the years, ever since it
first hit the Indian markets, somewhere around the mid-nineties.
It was then touted to be the luxury item for the rich and
famous. Every celebrity on the social circuit had to have a cell
phone that would cost no less than a whooping Rs. 30,000 plus,
for a basic model.
But, in the last couple of years with domestic service providers
such as Reliance, Tata, Airtel and Gaurda stepping in, India has
Crores of mobile subscribers, and the numbers are increasing
with each passing year. |
Most households in India are on mobile
phones, with the number of landline subscribers decreasing.
Thus mobile phones India specific is an ever-growing industry. There a
humongous demand for more phones. The mobile companies are working a
breakneck speed trying to outdo each other in this competitive market.
Each company is attempting to reduce their prices in order to gain the
maximum market share. Today, a brand new cell phone can be bought for as
less as Rs. 1,500. And the GSM models can be acquired at easy
installments. So, every one can afford a camera phone, as well as the
high-end communicator range of phones.
It seems like an era ago when the nation did not even know about this
technology and now it has become such a necessity. Whether on the local
trains, bus or in the busy markets people are seen busy in conversation
with someone on the other end. An interesting point in note is the
people eating with friends at a restaurant. One can ever so often notice
that at a table with four people, they barely converse with each other
through the meal as they are far two involved in their individual cell
phone conversations.
While the increasing number of mobile phones in India may prove her
progressive nature where communication is concerned, yet it has proven
to be a deterrent in face-to-face human communications. There have been
occasions wherein employees have served their resignation via sms; and
the bosses have fired their employees via the same medium. But then,
all said and done in spite of the little nuances here and there caused
by the mobile phones, yet it is a necessary evil that has taken care of
a lot of communication problems because of the service providing
connectivity.
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