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Indias cultural
heritage is her wealth and recognition, amongst all else.
And in the recent
past the nation has been gaining global recognition for her
fashion statements.
With Indian
designers being roped in by international brands, as well as
being given an opportunity on the ramps of Milan, Paris, etc.
The India fashion
brigade is not just limiting themselves to the domestic market,
but is spreading its wings to the western world.
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Interestingly the nation has three types
of fashions that dominate the entire market:
Rural fashion villages
Small city and town fashion
India metro fashion
Of these, the last one mentioned here is considered as the international
fashion zone. This is because the four metros Delhi, Kolkatta, Mumbai
and Chennai are considered to represent India in global market; this
includes fashion, technology, politics, export-import, finance, etc.
They are the destinations for international trade and become the hotspot
for Multi-National Companies.
However, this does not mean that fashion in India, is particularly
progressive in the metros. Even the smaller cities like Bangalore,
Hyderabad, Pune, Bhopal, Jaipur, Chandigarh, etc., are in keeping with
the current trends and fads. Any place in the nation that has multiple
reputed universities is influenced by current global fashions from
India. After all it is the youth that is largely influenced by the
latest global fads and fashion.
This influence is not just limited to the domestic market, but also
international market. There are Indian fashion designers hired by the
biggest of global brands. A number of the domestic designers have also
set up boutiques in some of the important fashion destinations of the
world. There are some who simply export their garments. Each one is
contributing towards spreading the Indian trends abroad.
This is happening because of expanding domain of the Indian fashion
school that trains students in the field of fashion technology. The
Indian institute of fashion designing, no matter under which banner it
is established is responsible for giving this professional the dignity
and respect it receives. Having trained students in every aspect of
fashion, including merchandising and selling, they are confident to
represent the nation in the world of fashion, having graduated from the
institute. The institutes provide detailed theory, along with practicals.
And most have tie ups with fashion houses; wherein students undergo
internship for about six months to get a complete feel of the field.
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