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India's famous fashion
designers, no doubt, are flaunting a growing global reputation.
If one would have noticed the clothes worn by the stunning
French star Sophie Marceau in the Bond movie, `The World Is Not
Enough', he would instantly know its an Indian behind it.
According to one review, "Marceau appears spectacular ... almost
bare body in an embroidered shawl is very feminine. Her
diaphanous gold salwar-kameez is elegant." Who is responsible
for the Marceau look in the movie? Two Bombay-based designers -
Abu Jani and Sandeep Khosla. Marceau is a regular visitor to
"Also" in London, a garment shop promoted by the Indian duo. |
There is no end to such examples where
new fashion designers have achieved glory on world level. This is all
thanks to the growing Indian media. It is taking these top fashion designers to
places where they could never have dreamt of going.
People all over the world are becoming more aware of the fashion trends
created by the prominent and ever growing tribe of Indian fashion
designers. They are not only dressing up the local Non-Indian Residents
of the western world, but also foreigners – the common person as well as
prominent public faces and celebrities.
Take Razia Gandhi, the embroidery doyen who has dressed the likes of
Hillary Clinton, Catherine Zeta Jones, Princess of Wales and Sharon
Stone. She is the woman behind all the biggest labels in the world with
her embroidery skills and her talented team of handpicked karigars.
Ritu Beri has been the only Indian designer to present her collection
during the haute couture week in Paris recently and she is soon to have
another show there. Her presentations gave the French fashion
connoisseurs a glimpse into mystical India.
Then there's Ritu Kumar, who presented her traditional couture lines for
charity in Times Square, New York. Ritu's unique designs translate the
ancient traditions of artisans into contemporary ones. Her Tree of Life
collection showcased in New York, used textiles like khadi and
techniques like chikankari, bandhej and block printing. Celebrities like
Jemima Khan and the late Princess Diana flock to her exclusive boutique
in the UK and don her creations.
Apart from the above mentioned names, there are numerous others who also
contributing to popularising the Indian fashion industries in various
other countries. A lot has already been achieved, however there is
nonetheless room and scope for so much more.
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