Tata Sky is joint venture (JV) between prestigious Tata group and Sky broadcasting group. Sky broadcasting is a part of Star group. Incorporated in 2004, Tata Sky enjoyed the first mover advantage in this emerging sector. The JV has always strived to provide best TV viewing experience to the users.
Tata group is renowned for quality and this time again there is no exception. It offers a good number of 160 channels and services in DVD quality picture. There are several interactive features as well. Other features include, four day advance listing of all TV programmes and facility to set reminders for users’ favorite programmes. Consumers can also regulate television by blocking particular channel or programme for their kids. Users can also use very effective search and scan banner option where one can easily find what’s playing on another channel even without changing the channel he is watching.
To ensure great video and audio quality Tata Sky has leased all 12 Ku-Band transponders on ISRO’s Indian satellite, INSAT 4A. This is a powerful and quite advanced communication satellite which is extremely useful in providing large number of channels and great all round quality. Apart from that, company boasts of superior customer service network spread across the country. More than 3000 service engineers and ubiquitous 24x7 call centres are always prepared to handle customer problems. To the benefits of customers, all the hardware and prepaid recharge vouchers are available at many consumer stores.
The initial cost involves hardware charges, subscription cost and monthly packages starting from Rs. 99/- per month. Users can choose from a wide range of packages depending upon their inclinations for channels. Tata sky has also launched Tata Sky+ service in the month of October. This service uses path breaking personal video recorder (PVR) technology seen for the first time in India. It has multiple in-built functionalities using which consumers can pause, record, rewind and plan their TV viewing experience.
For further information, one can visit : www.tatasky.com