Dish TV is the market leader in Indian DTH segment. It has more than 5 million satisfied customers. In terms of subscribers, it is followed by Tata Sky and Sun Direct TV. It was also India’s first direct to home entertainment service and proved instrumental in digitalizing Indian entertainment industry. Since the time, it first signaled its arrival Dish TV has kept on improving by offering new features and more control to the users with rationalized pricing schemes. It offers dvd quality video and true stereophonic sound effects. It also offers attractive features like parental lock, electronic program guide, games, movie on demand, capacity of up to 400 channels, interesting games, interactive TV among others.
Dish TV belongs to the Essel Group venture. Essel Group is a renowned conglomerate with presence in different fields like media programming, entertainment, specialty packaging and broadcasting & distribution. Dish TV has roped film star Shah Rukh Khan as its brand ambassador. Company is also looking to garner 23-25 per cent of the DTH market by the year 2015. Dth penetration in India is quite low and that gives a great opportunity to companies to enhance their subscriber base. It has been estimated that by 2015, more than 40 percent of the pay TV customers will be dth users. Currently that figure is almost 5 percent.
Current packages offered by Dish TV are; dish mini, child pack, dish maxi, dish maxi plus, dish freedom, dish freedom plus, silver pack etc. Value added services are sports active, ICICI active, astro active, multi lingual services, news active, gaming, movie on demand etc. Dish TV also provides mobile satellite services. Currently priced at Rs. 1 Lakh, it’s available for moving vehicles. Demand for such services is increasing in urban cities and company has already sold a good number of such dishes
For further information, one can visit company’s website at :
www.dishtv.in